The CRM Signal
Join CRM professionals tracking the future of the industry
Salesforce is now composable. Is your team?
Welcome to The CRM Signal — here are the stories worth your attention this week. ✉️ FROM THE EDITOR This week, it feels like the center of gravity in CRM work is shifting from “where do I click?” to “what can I orchestrate?” Between TDX 2026’s vibe coding (and Agentforce Vibes) and the rise of Salesforce Headless 360, the platform is increasingly something you can compose via APIs, MCP tools, and automation patterns—not just configure in a UI. At the same time, the people side of the system...
Skills are changing. So is the platform
Welcome to The CRM Signal — here are the stories worth your attention this week. ✉️ FROM THE EDITOR This week felt like a preview of what “CRM work” looks like in 2026: less about picking a lane (admin vs. developer) and more about designing the handoffs. The Salesforce Ben pieces on role co-existence and the “is Trailhead enough?” question both land on the same tension I’m seeing everywhere—skills ladders are changing fast, and the real differentiator is how well you can translate between...